The parameters
What we can consider when matching.
Every campaign is different. The relevant criteria can change with the objective, category, market and audience.
AudienceAge, gender, location, interests and audience relevance.
EngagementInteractions, engagement quality and consistency.
CategoryNiche, expertise and relevance to the product.
ContentQuality, style, tone, format and visual language.
GeographyCity, state, region and local market relevance.
LanguageEnglish, Hindi and regional language suitability.
CredibilityAuthenticity, trust and audience relationship.
Commercial fitBudget, rates, deliverables and campaign expectations.